[FASHION] : Schoolboy Q, Big Sean and many other rappers have designed NBA jerseys
Bleacher Report is once again helping to bring the worlds of basketball and hip-hop together. For their latest campaign, BR recruited a multitude of renowned artists to design basketball jerseys in partnership with Mitchell & Ness who represent for their hometowns: the NBA Remix Collection.
Artists who put their design skills to the test of the capsule are: Future (Atlanta Hawks), ScHoolboy Q (Los Angeles Lakers), Big Sean (Detroit), E-40 (Golden State Warriors), Wale (Washington Wizards) , No Limit (New Orleans Pelicans), The Diplomats (New York Knicks) and DJ Khaled (Miami Heat).
"Bleacher Report lives at the intersection of sport and culture. The NBA Remix Collection is probably the best physical representation of this mission," said BR director of marketing Ed Romaine. "She merges hip hop music and basketball locally with innovative designs that will fuel conversation among a community of fans who are the new avant-garde of style."